Imagine driving on a highway on a sunny day; the road is in excellent condition. However, it’s your first time traveling this route. Everything seems clear, yet the novelty of a first experience is inevitable.
We have all traveled various paths throughout our lives. We know how to navigate them, yet we choose the speed at which we do so based on the information we have.
In today’s world, we believe we are sufficiently prepared to make strategic decisions that determine the speed at which we want to achieve a goal. But do we really know how to do it?
The value of research prior to investment decision-making is precisely the process through which the “decision-maker” equips themselves with the necessary tools to acquire the ability to not take the path to an objective for granted, thereby reducing risk. It means betting on the understanding that all paths are different, no matter how similar they may seem, and that the strengths needed to traverse them depend on specific contexts that are rarely repeated—whether in the industry where we compete or in the preferences of the users or consumers we aim to attract.
Traveling safely means driving our projects at a speed that ensures we reach our destination with the most efficient investment of resources possible.
Our organization is dedicated to building the tools that determine the optimal speed for us as entrepreneurs and for those who trust in the clarity of our decisions.
Finding or building, as the case may be, the interpretation of information in our favor is essential to optimizing our resources, transforming reality, and becoming agents of change who positively impact society.
Carlos Alberto Villamizar
Project Lead
Red de Datos
